Ambassadors – Peggy O’Neal

Peggy was appointed president of the Richmond Football Club in October 2013, having served on the board since November 2005.

Peggy is a consultant to Lander & Rogers and has specialised in superannuation and financial services law for more than 20 years. She was a partner at Herbert Smith Freehills until July 2009.

In August 2014 she was appointed to chair the Victorian Minister for Sport’s year-long Inquiry into ‘Women and Girls in Sport and Active Recreation’.

Peggy is presently a non-executive director on the board of Commonwealth Superannuation Corporation as well as three subsidiaries of National Australia Bank.  In the not for profit sector, she is on the board of Women’s Housing, on the investment advisory panel of Home for Homes (an initiative of the Big Issue) and an ambassador for micro-finance organisation, Opportunity International.

In September 2014 she was named as one of the Financial Review/Westpac 100 Women of Influence and as one of the Women’s Weekly 50 Most Powerful Women in Australia. She is also a Fellow of the Australian Institute of Company Directors.

As the leadership module program ambassador, students will learn from the AFL’s first female president about what it takes to lead a football club. Peggy will talk with students about her extensive leadership experience and philosophies on how to authentically lead teams.



Facilitate groups (SISXCAI306A)
Determine needs of client populations (SISXCCS403A)
Lead and manage effective workplace relationships (BSBLDR502)
Manage personal work priorities and professional development (BSBWOR501)
Manage people performance (BSBMGT502)
Implement diversity in the workplace (BSBLDR504)
Apply advanced first aid (HLTFA412A)